Privacy Policy

Last Updated: November 5, 2026

Fertility Institute of San Diego (“FISD,” “we,” “us,” or “our”) respects your privacy and recognizes the importance of protecting personal information, particularly information related to reproductive health and fertility care.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website at https://fertilityinstitutesandiego.com, submit an inquiry, request a consultation, or otherwise interact with our online services.

Our website provides information about fertility treatments, reproductive healthcare services, and related resources. We use certain technologies to operate and improve our website, communicate with visitors, and measure the effectiveness of our outreach activities.

This Privacy Policy primarily addresses information collected through our public website and related online interactions. Information maintained in connection with medical treatment and patient care may also be governed by the Health Insurance Portability and Accountability Act (HIPAA), other applicable healthcare privacy laws, and our separate Notice of Privacy Practices.

Where applicable law requires consent or authorization for a particular activity, visiting or using our website does not, by itself, constitute that consent or authorization.

1. Information We Collect

We may collect personal information directly from you, automatically through website technologies, and through communications with our practice.

1.1. Information You Provide

When you complete a website form, request a consultation, contact our office, or subscribe to communications, we may collect:

• First and last name

• Email address

• Telephone number

• Mailing address, when provided

• Preferred communication method

• Information included in contact forms or messages

• Consultation or appointment request details

• Communication preferences

• Other information voluntarily submitted through our website

You may browse general informational pages without submitting a contact form. However, certain information may be necessary for us to respond to inquiries, arrange consultations, or provide requested services.

We encourage visitors not to submit detailed medical records, laboratory results, or other sensitive healthcare documentation through general website contact forms unless directed to an appropriate secure communication channel.

1.2. Information Collected Automatically

When you interact with our website, certain information may be collected automatically, depending on the technologies used, their configuration, and your privacy preferences.

This information may include:

• Internet Protocol (IP) address

• Browser type and version

• Device type and operating system

• Approximate geographic location derived from IP address

• Referring websites and traffic sources

• Pages visited and navigation activity

• Date, time, and duration of website visits

• Interactions with website links, buttons, and forms

• Cookie identifiers and similar online identifiers

• Advertising campaign attribution information

• Website performance and diagnostic information

• Technical information associated with website security

Some technical information and online identifiers may constitute personal information under applicable privacy laws.

1.3. Sensitive Personal Information

Because our practice provides reproductive healthcare services, information voluntarily submitted through website inquiries or collected in connection with patient care may include sensitive personal information.

Depending on the circumstances, this may include information relating to health concerns, fertility treatment interests, reproductive history, or other personal circumstances disclosed by an individual.

Information collected through patient care and clinical services may be subject to additional legal protections, including HIPAA.

We handle sensitive information according to its nature, the purpose for which it was collected, and applicable privacy and healthcare requirements.

2. How We Use Your Information

We may use personal information for the following purposes:

• Responding to inquiries and requests for information

• Facilitating consultation and appointment requests

• Communicating with prospective and existing patients

• Providing information about our fertility services

• Managing inquiries and administrative follow-up

• Maintaining and improving website functionality

• Evaluating website performance and visitor engagement

• Measuring advertising campaign effectiveness

• Managing communication preferences

• Sending newsletters or promotional communications where permitted by law

• Maintaining website security and preventing unauthorized activity

• Supporting authorized business operations

• Complying with applicable legal and regulatory requirements

We use information for purposes consistent with the context in which it was collected and applicable legal requirements.

Where required, we obtain consent or rely on another legally recognized basis before processing personal information.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support website functionality, manage privacy preferences, analyze website activity, and measure advertising performance.

Cookies are small files stored on a visitor’s device. Similar technologies, including tracking pixels and website scripts, may collect information about website interactions.

The information processed depends on the technologies involved, their configuration, applicable legal requirements, and visitor privacy choices.

3.1. Google Tag Manager

We use Google Tag Manager to manage the deployment and configuration of website analytics, conversion measurement, and related technologies.

Google Tag Manager facilitates the operation of other website tools. The information collected or transmitted depends on the individual tags and services configured through the platform.

3.2. Google Analytics 4

We use Google Analytics 4 to understand website traffic, visitor engagement, and general website performance.

Depending on applicable privacy settings, Google Analytics may process information such as page visits, website interactions, browser and device characteristics, traffic sources, approximate location, and online identifiers.

This information helps us evaluate and improve our website.

3.3. Google Ads Conversion Tracking

We use Google Ads conversion tracking to measure selected interactions associated with our advertising campaigns.

These interactions may include website inquiry submissions, telephone-link clicks, and other website conversion events.

Conversion measurement may involve technical identifiers, website activity information, and advertising campaign attribution data.

3.4. Meta Pixel

We use Meta Pixel to measure website interactions and the performance of advertising campaigns on Meta platforms, including Facebook and Instagram.

Depending on applicable privacy settings, Meta Pixel may process information about website visits, selected interactions, browser and device characteristics, and online identifiers.

3.5. Cookiebot Consent Management

We use Cookiebot to provide information about cookies and similar technologies and to manage visitor consent preferences.

Cookiebot allows visitors to review available cookie categories and manage optional tracking preferences through the website’s consent interface.

Cookiebot may use necessary cookies or similar storage mechanisms to record and maintain privacy choices.

3.6. CRM and Website Inquiry Management

We use customer relationship management (CRM) and related website technologies to receive and organize inquiries, manage communications, and support administrative follow-up.

These systems may process information submitted through website forms, communication records, inquiry attribution details, and website interaction information.

Information processed through these systems supports inquiry management, communications, and related administrative activities.

3.7. Categories of Cookies

Our website may use the following categories of cookies:

Necessary Cookies

Support essential website functionality, security, and consent management.

Preference Cookies

Remember certain website settings and preferences.

Statistics Cookies

Help us understand website usage, visitor engagement, and performance.

Marketing Cookies

Support permitted advertising measurement and related marketing activities.

Information about cookies identified on our website, including available provider, purpose, and expiration details, can be reviewed through our Cookiebot consent interface.

4. Cookie Consent and Privacy Preferences

Our website uses Cookiebot to provide visitors with controls for managing optional cookies and tracking technologies.

Depending on the applicable requirements and technologies involved, visitors may accept, reject, or customize optional cookie categories through the consent interface.

Visitors may review and modify their preferences through the Cookie Preferences control available on our website.

Certain necessary technologies may remain active to support essential website functionality, security, and the maintenance of privacy choices.

Visitors may also manage or delete cookies through their browser settings. Disabling certain technologies may affect website functionality.

Withdrawal of consent affects subsequent processing that relies on that consent. It does not necessarily require the deletion of information previously processed lawfully or information retained under another applicable legal basis.

5. Global Privacy Control and Browser Privacy Signals

Some browsers and browser extensions provide privacy preference signals, including Global Privacy Control (GPC) and Do Not Track (DNT).

Our website uses Cookiebot to support consent management and applicable privacy preference controls.

Where required by applicable law, qualifying opt-out preference signals are addressed through our website’s privacy controls.

GPC and traditional DNT signals are distinct mechanisms and may be subject to different legal requirements.

Visitors may also manage available tracking preferences through our Cookie Preferences interface.

6. Healthcare Information and HIPAA Privacy

Fertility Institute of San Diego provides reproductive healthcare services and recognizes the importance of protecting sensitive health information.

Information collected and maintained in connection with medical treatment, patient records, clinical communications, and other regulated healthcare activities may constitute protected health information under HIPAA.

Such information is handled according to applicable healthcare privacy laws and our Notice of Privacy Practices.

Our public website uses analytics and advertising measurement technologies for website administration, performance evaluation, and advertising measurement.

These technologies are subject to applicable legal restrictions concerning the collection, use, and disclosure of personal and healthcare information.

Information submitted through website inquiries may include health-related information, depending on what an individual chooses to provide.

We handle such information according to its nature and applicable legal requirements.

Consent to website cookies does not constitute a separate HIPAA authorization for uses or disclosures of protected health information that require such authorization.

For information about the privacy of medical records, permitted uses and disclosures of protected health information, and patient rights under HIPAA, please refer to our Notice of Privacy Practices or contact our office.

7. How We Disclose Information

We may disclose personal information to third parties when necessary to operate our website, provide requested services, support communications, maintain security, or comply with applicable legal obligations.

Depending on the services involved, categories of recipients may include:

• Website hosting and infrastructure providers

• Website analytics providers

• Advertising and conversion measurement providers

• CRM and communications providers

• Cookie consent management providers

• Information technology and cybersecurity providers

• Payment service providers

• Professional advisers and other authorized service providers

The categories of information disclosed depend on the services involved and may include contact information, website interaction information, technical identifiers, and other information relevant to the particular service.

Certain third-party technologies may collect information directly through their integration with our website.

We may also disclose information when required or permitted by applicable law, legal process, or regulatory obligations.

Disclosures involving protected health information are subject to applicable healthcare privacy requirements.

Business Transfers

In the event of a merger, acquisition, reorganization, or transfer of business assets, information may be transferred as part of the transaction, subject to applicable legal requirements and protections.

8. Advertising Technologies and Measurement

We use online advertising platforms to promote information about our services and evaluate the effectiveness of advertising campaigns.

Our website uses third-party analytics and advertising measurement technologies, including Google Analytics, Google Ads conversion tracking, and Meta Pixel.

These technologies may process technical information, online identifiers, and website interaction data in accordance with applicable privacy requirements and visitor preferences.

Depending on the circumstances and applicable law, certain disclosures involving advertising technologies may be subject to additional privacy rights and restrictions.

Visitors may manage optional tracking technologies through the Cookie Preferences interface available on our website.

Additional information about the privacy practices of advertising and analytics providers is available through their respective policies:

• Google Privacy Policy

• Meta Privacy Policy

9. California Privacy Rights

California residents may have certain rights concerning their personal information under applicable California privacy laws, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA).

The availability and scope of these rights depend on the applicability of the law, the type of information involved, and any relevant exceptions.

Where applicable, rights may include:

Right to Know and Access

Request information about personal information collected, used, disclosed, sold, or shared, as those terms are defined by applicable law.

Right to Correction

Request correction of inaccurate personal information.

Right to Deletion

Request deletion of eligible personal information, subject to applicable legal exceptions.

Right to Opt Out

Request that certain sales or sharing of personal information stop, where applicable.

Right to Limit Certain Uses of Sensitive Personal Information

Request limitations on certain uses or disclosures of sensitive personal information where the right applies.

Right to Non-Discrimination

Exercise applicable privacy rights without unlawful discrimination or retaliation.

Certain information maintained in connection with healthcare services may be subject to HIPAA or other healthcare privacy laws and may be treated differently under California privacy requirements.

Advertising Technologies and California Privacy Choices

Our website uses third-party analytics and advertising measurement technologies to evaluate website performance and the effectiveness of our advertising campaigns.

These technologies may process technical information, online identifiers, and website interaction data.

Visitors can manage optional tracking technologies through the Cookie Preferences interface available on our website.

California residents may also contact our practice to exercise applicable privacy rights, as described in this policy.

Exercising California Privacy Rights

Privacy-related requests may be submitted using the contact information provided at the end of this policy.

We may request information reasonably necessary to verify identity or determine the applicability of a request.

Requests are evaluated and addressed according to applicable legal requirements, including relevant exceptions and verification procedures.

Where applicable law permits, an authorized agent may submit a request on behalf of an individual, subject to applicable verification requirements.

10. International Visitors and Data Protection Rights

Our website may be accessed by individuals located outside the United States, including prospective international patients.

Information collected through our website may be processed or stored in the United States or other jurisdictions where our service providers operate.

Privacy and data protection laws may differ between jurisdictions.

Where applicable international data protection laws govern particular processing activities, we handle information according to those requirements.

Depending on the applicable law, individuals may have rights relating to access, correction, deletion, restriction of processing, objection, data portability, or withdrawal of consent.

Such rights may be subject to applicable conditions and exceptions.

International Data Transfers

Personal information may be transferred to or processed in countries other than the country in which it was collected.

Where applicable law requires additional safeguards for international transfers, we address those requirements according to the nature of the information, the processing activity, and the relevant legal framework.

Legal Bases for Processing

Where applicable data protection laws require a legal basis for processing personal information, the applicable basis depends on the purpose and circumstances of the processing.

Such bases may include:

• Consent, where required

• Taking steps at an individual’s request before entering into a contract or performing a contract

• Compliance with applicable legal obligations

• Legitimate interests, where permitted and not overridden by applicable individual rights

• Other lawful bases applicable to healthcare-related processing

Where additional requirements apply to sensitive or health-related information, processing is subject to those requirements.

Privacy Complaints

Individuals may contact our practice with questions or concerns about the processing of personal information.

Where applicable law provides a right to complain to a data protection or supervisory authority, individuals may exercise that right through the relevant authority.

11. Data Security

We maintain administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, alteration, or disclosure.

Safeguards are selected and maintained based on the nature of the information, the systems involved, and applicable legal requirements.

These measures may include access restrictions, secure communications, system maintenance, and other appropriate security practices.

No method of electronic transmission or storage can be guaranteed to be entirely secure.

If a security incident occurs, we will assess the circumstances and comply with applicable investigation and notification requirements.

12. Data Retention

We retain personal information for periods reasonably necessary to fulfill the purposes for which it was collected, support authorized business operations, maintain appropriate records, and meet applicable legal obligations.

Retention periods and criteria vary according to the type of information and its purpose.

Website Analytics and Technical Information

Retention depends on the relevant service configuration, operational needs, and applicable requirements.

Cookie Consent Records

Consent-related information may be retained to maintain visitor preferences and support applicable compliance obligations.

Website Inquiries and CRM Records

Inquiry and communication records may be retained for administrative follow-up, recordkeeping, and other legitimate operational purposes, subject to applicable requirements.

Marketing Communications

Contact and preference information may be retained as necessary to manage subscriptions, communications, and opt-out requests.

Patient and Medical Records

Medical records and protected health information are retained according to applicable healthcare recordkeeping laws and requirements.

When information is no longer needed, we take appropriate steps to delete, de-identify, or otherwise dispose of it in accordance with applicable requirements.

13. Third-Party Websites and Services

Our website may contain links to independently operated websites and services, including social media platforms, scheduling services, and payment providers.

When visitors access third-party websites, the privacy policies and practices of those providers may apply.

We encourage visitors to review the applicable privacy notices before submitting personal information to external services.

14. Payment Services

Our website may provide links to third-party payment services.

Payment information submitted directly through independently operated payment platforms is processed according to the applicable provider’s privacy and security practices.

Our public website advertising measurement technologies are not intended to collect payment card details.

15. Email and Other Communications

We may use contact information to respond to inquiries, facilitate administrative communications, provide requested information, and send other communications permitted by applicable law.

Promotional emails, when sent, are subject to applicable consent and unsubscribe requirements.

Recipients may opt out of promotional emails using the unsubscribe instructions included in applicable messages or by contacting our practice.

Opting out of promotional communications does not necessarily prevent administrative, appointment-related, or other legally permitted communications.

16. Children’s Privacy

Our website is intended primarily for adults seeking information about fertility and reproductive healthcare services.

We do not knowingly solicit personal information from children under 13 through our website for marketing purposes.

If we become aware that personal information has been collected from a child in circumstances requiring additional legal protections, we will address the information in accordance with applicable law.

17. Automated Processing

Certain website and administrative technologies may use automated processes to organize inquiries, support communications, analyze website activity, or evaluate advertising performance.

The information processed and the purpose of these activities depend on the relevant system and its configuration.

Where applicable law provides rights concerning automated decision-making or profiling, qualifying requests are addressed in accordance with those requirements.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, services, technologies, privacy practices, or applicable legal requirements.

When revisions are made, we will update the “Last Updated” date at the beginning of this policy.

Where required by applicable law, we will provide additional notice or obtain consent for changes affecting particular processing activities.

We encourage visitors to review this policy periodically.

19. Contact Us and Privacy Requests

If you have questions about this Privacy Policy, wish to submit a privacy-related request, or have concerns about the handling of personal information, please contact:

Fertility Institute of San Diego

9850 Genesee Avenue, Suite 300
La Jolla, CA 92037
United States

Website: https://fertilityinstitutesandiego.com

You may contact our office through the contact information available on our website.

For questions concerning medical records, protected health information, or patient privacy rights, please refer to our Notice of Privacy Practices or contact our office for information about applicable procedures.